Noah Myung

I am Associate Professor of Business Administration at the University of Virginia's Darden School of Business and Associate Professor of Public Policy and Economics at the Frank Batten School of Leadership and Public Policy.

As an experimental and behavioral economist, I study how people and firms behave when incentives, information, and institutions collide — and how to redesign the rules when they fail. My work in game theory, market design, and organizational economics asks why teams fail to coordinate even when their interests align, and what rival firms reveal to one another and expect in return. On the applied side, I have designed combinatorial auction mechanisms for retention, compensation, and assignment with the Department of Defense. My current focus is technology and industrial policy, particularly the semiconductor industry, where firm strategy, industrial capacity, and national security converge.

I earned my Ph.D. and M.S. from Caltech and my B.S. from UCLA. I previously held appointments at the Naval Postgraduate School, Seoul National University, and UC Berkeley, and directed UVA's Center for Leadership Simulation and Gaming. I served as a military intelligence and psychological operations officer in the US Army.